Konshens, Spice, Rvssian – “Pay For It”
Three of dancehall music’s biggest stars align as KONSHENS enlists SPICE and RVSSIAN for his latest single, “Pay For It.” Stream/Download ‘Pay For It’ now: https://ffm.to/payforit
The playful track from KONSHENS’ upcoming album Red Reign (Ineffable Records) finds Jamaica’s gyal tune king testing his charms on the reigning queen of dancehall, SPICE. As KONSHENS offers to subsidize her lavish lifestyle, SPICE volleys back by asserting her financial independence, setting up a classic battle of the sexes. Jamaican superproducer RVSSIAN (Vybz Kartel, Bad Bunny) brings the breezy riddim, crafting a soundtrack perfectly geared to hit as the weather heats up and the world returns outside.
The “Pay For It” video transports viewers to Half-Way Tree, in the heart of Kingston, amidst Jamaica’s distinctive Coaster Bus culture. These colorful, renegade minibusses connect Jamaica’s rural and bedroom communities with Kingston’s bustling city center — and play a vital role in spreading the latest dancehall sounds across the country. Director Xtreme Arts seizes upon this setting to create a soap opera-worthy drama that unfolds in just over two minutes.
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ABOUT KONSHENS Since exploding on the music scene in 2005, the Jamaican born Konshens has become one of the few true icons/superstars in Dancehall, Reggae, and Global music. Having worked with the likes of Chris Brown, Cardi B, Doja Cat, Major Lazer, Chainsmokers, Sean Paul, Rick Ross, Nipsey Hussle, Ty Dolla Sign, E40, Enrique Iglesias, Rvssian, Nicky Jam, Farruko, and many more, there is no genre and musical styles off limits to this proven global hit maker. His international smash hits “Bruk Off” and 2017’s “Turn Me On”, to name a few, have helped drive towards his goal of elevating Dancehall and Jamaican music to a truly global level and acceptance world wide. #Konshens #IneffableRecords